An eighteen-year e-commerce story.

WebdenAl was founded in 2004 as an authorized electronics e-retailer, selling first-hand stock sourced directly from Turkish distributors and global brands. It broadened into general e-retail over time and became one of Turkey's largest general e-retailers. That chapter closed in 2022. This page is the record it left behind.

Track record

2016

London Stock Exchange ELITE Programme

Accepted into LSEG's programme for high-growth companies.

2013 & 2014

Deloitte Technology Fast50

Among Turkey's fastest-growing technology companies, two years running.

2014

Bilişim 500 — 6th place

Sixth among e-commerce firms in the Bilişim 500 ranking of technology companies.

2016

Top 3 general e-retailer

Ranked among the top three in the Turkish market.

WebdenAl in 2016

650,000+

customers served

80,000+

products on sale

400,000+

monthly unique visitors

monthly page views

Figures taken from the company's 2016 corporate presentation.

Milestones

2004
Founded. Started out as an authorized electronics e-retailer.
2013
First Deloitte Technology Fast50 award.
2014
Second Fast50 award; 6th among e-commerce firms in the Bilişim 500.
2016
Accepted into the London Stock Exchange ELITE Programme. Among Turkey's top 3 general e-retailers.
2017
80,000 orders shipped over the year.
2022
The chapter closed. After eighteen years, WebdenAl ceased operations.

How it worked

Software was built entirely in-house, making integration and change fast and inexpensive.
Known as a trustworthy business partner among suppliers and banks.
Kept a consistent record on customer satisfaction.
Competed against far larger rivals on limited financial backing and marketing budget.
Kept the team small and the operation lean.
Sustained growth for many years despite repeated economic crises.